Leaf starts in the lead
PEV Sales were up a solid 27% in January, to 4.699 units, despite the PHEV slump (-17%), but thanks to the BEV brilliant performance (3.401 units, +60% YoY), things are looking good, leading to a large BEV (38%) and PEV (52%) shares, and this is still without the Tesla Model 3 volume deliveries, when it does land numbers will be even more outlandish, possibly even reaching 80% share!
In this context, seeing Norway get some 80% PEV share, with peak months possibly reaching 90%, should be possible, effectively meaning Game Over for ICE in this market.
The fuels mix now shows BEVs well above everyone else (38% share), followed by gasoline (19%) and diesel (17%), while PHEVs (14%) and HEVs (11%) are both down 17% YoY, as their sales are too are being absorbed by the BEV black hole effect.
|Nr||EV Model||January 2019 EV Sales Report in Norway||%|
|4||Mitsubishi Outlander PHEV||415||8,8|
|5||Hyundai Ioniq EV||347|
|6||Hyundai Kona EV||325||6,9|
|7||Volvo XC60 PHEV||234||5,0|
|9||Tesla Model X||150||3,2|
|10||BMW 225xe Active Tourier||138||2,9|
|11||Volvo S/V90 PHEV||102||2,2|
|12||Kia Soul EV||86||1,8|
|15||Mini Countryman PHEV||69||1,5|
|16||VW Golf GTE||48||1,0|
|18||Kia Niro PHEV||47||1,0|
|19||Volvo XC90 PHEV||46||1,0|
Looking at the 2019 ranking, there aren’t significant news on top, with the Nissan Leaf starting 2019 where it ended 2018, in the lead, but this time the VW e-Golf and BMW i3 are much closer, so the race for the runner-up spot should be interesting.
Interestingly, there are 7 BEVs in the Top 9 spots, which says a lot on where the market is going…
Elsewhere, the Korean nameplates started the year with a strong pace, with the Hyundai Ioniq Electric in #5, with 347 units, while its younger sibling Kona EV was #6, with a record 325 units, and even the runnout-mode Kia Soul EV was #12 in January, while the #18 Kia Niro PHEV made a quartet of Korean models on the Top 20.
Proof of the BEV mommentum is the Jaguar i-Pace reaching #14, thanks to 79 units, while another long range BEV, the Opel Ampera-e, returned to the Top 20, in #16, but the most surprising return was the VW e-Up!, that started the year in #13, thanks to 80 deliveries. What a price reduction can do to a model career…
In the manufacturers ranking, BMW started in the lead (18%), being closely followed by Volkswagen (17%), while the 2018 winner Nissan was down to Third, with 15% share, with a short 10 units lead over the #4 Hyundai.
Models breakdown by Fuel Source
The plug-in market continues to merge with the mainstream, breaking down sales by fuel source, we have three BEVs in the podium, followed a balanced mix of plugins, with 3 BEVs and 2 PHEVs, but the telling story is that the Best Selling HEV (Toyota C-HR) was only #8, with the remaining Top 10 hybrids (Toyota RAV4 and Yaris) ending behind it.
With regular ICE models (again) wiped out from the Top 10, and the Best Selling HEV only #8, will we see a 100% plug-in Top 10 soon? Let’s say…March?
We just need to add the Tesla models…