While electric vehicles (EVs) are already cheaper to own and run than petrol or diesel alternatives in five European countries, the likes of Jaguar Land Rover and Formula E are now striving to communicate the benefits of EV technology beyond its cost and carbon credentials through communications campaigns which frame low-carbon cars as a highly coveted luxury item.
Building on this momentum, the team behind the upcoming James Bond film, slated for a 2020 release, this week confirmed that everyone’s favourite fictional spy will drive a fully electric car for the first time during the movie. The production, which is currently being referred to as “Bond 25”, will see Daniel Craig’s character get behind the wheel of an Aston Martin Rapide E.
The £250,000 model boasts a 65kWh battery and a 200-mile range (on a full charge) and can go from 0-60mph in less than four seconds. While details of the car’s missile, ejector seat and tracking technologies are yet to be revealed, Aston Martin has confirmed that it will be compatible with rapid charging technologies and produce 600 horsepower using two rear motors.
The choice of car was made by director Cary Joji Fukunaga, who has previously described himself as a “total tree-hugger”. Sources have told tabloids that he is keen to use the reach of Bond films to promote clean technologies.